The Bachelor of Business Administration (BBA) degree program is designed to prepare undergraduate students from Guam and the Asia-Pacific region to assume professional business positions in the private and public sectors. Students who pursue this degree program may design a course of study that leads to the BBA degree with a concentration in one of the following areas: Entrepreneurship, Finance and Economics, Human Resource Management, International Tourism and Hospitality Management, Marketing or a custom-designed concentration is also permitted with the approval of the School of Business and Public Administration faculty advisor and the Dean.
Goal 1: Develop an understanding of the business environment of the Western Pacific region
Goal 2: Develop core business knowledge and competencies in a business field or area of concentration;
Goal 3: Recognize how legal, regulatory, political and social environments affect ethical and socially responsible business decisions;
Goal 4: Develop and appreciate an understanding of diversity, regional, and global issues in multicultural settings.
Goal 5: Demonstrate effective communication abilities
Goal 6: Demonstrate critical thinking and analytical skills;
Goal 7: Demonstrate competency in information technology and ability to gather and synthesize information
Goal 8: Demonstrate the ability to interact with the business community;
Goal 9: Demonstrate effective collaboration, teamwork and leadership.
In conjunction with business leaders from the region, the School has developed a curriculum and learning outcomes that contain the qualities vital for personal and professional success. The curriculum is integrated with the University’s General Education requirements. The business curriculum and activities of the School do not stop at the walls of the University. The School, its students and alumni set the stage for lifelong learning and growth through student internship programs, membership in student and business organizations, community and university service, and applied research and consulting. To receive the BBA degree, students complete one hundred and twenty-four (124) semester credit hours.
Students are required to complete fifty-five (55) semester credit hours selected from the University’s General Education Requirements, as found in this catalog.
The General Education philosophy states, “While courses in one’s major field prepare a student for success in a chosen profession, the General Education program helps prepare one for success in life.” These courses are important to the BBA degree program, particularly in the areas of essential skills, global and regional studies, modern language and the diversity of society. When all BBA degree program components are taken into consideration, approximately fifty percent (50%) are from non-business coursework.
While there are many choices among the General Education courses offered, it is strongly recommended that BBA students include the following courses during their first year of study (note: BA130 and BA110 are prerequisites to several required BBA Foundation courses):
Suggested General Education
Course for Year 1
Category Met (Essential Skills)
Fundamentals of Communications
Introduction to Computer Operations
Principles of Economics
Individual & Society
The School intends that its students achieve the following learning outcomes from the General Education Component.
Students are required to complete fifty-one (51) semester credit hours selected from the BBA Foundation. These courses are fundamental to understanding the commercial world and developing sound business skills.
BBA Foundation courses are to be taken in each of a student’s four years at the University. Courses beginning with the number 1 are suggested for freshmen (e.g. BA110); 2 for sophomores (e.g. BA260); 3 for juniors (e.g. BA320); and 4 for seniors (e.g. BA440). During the senior year after having completed most of the General Education and Foundation coursework, students take courses that put challenge the fundamental concepts learned. BA441 Operations and Project Management, BA481 Practical Applications in Small Business/ Entrepreneurship or BA482 Business/ Research Internship, students prepare for the practice of business. They work on projects, meet practicing professionals, and enhance their understanding of how organizations operate. In the capstone BA480 Business Strategy and Policy, students examine business problems from a general management perspective, use and integrate concepts from different functional perspectives, develop strategy, make strategic decisions, and analyze the factors that affect the ability of a business to execute its strategy.
The School intends that its students achieve the following learning outcomes from the BBA Foundation Component.
Principles of Financial Accounting
Principles of Managerial Accounting
Basic Statistics for Business and Economics
BA110, BA130, MA110
Management of Organizations
Human Resource Management
Placement in EN111 & MA110
Fundamentals of Marketing
Impact of Government Regulatory Admin on Business
Applied Statistics for Business Decisions
Basic Business Finance
Info. Technology and Networks for Business
BA333 Mgmt. Info. Systems OR BA380 E-Business (required for Marketing major)
BA252 International Tourism OR
BA341 Int’l Business Environment OR
BA420 International Corporate Finance OR
BA460 International Marketing
Based on Concentration Requirements
varies with course
Business Law I
Ethics in the Professions
BA441 Operations and Project Management OR
BA481 Practical Applications in Small
Business/ Entrepreneurship OR
BA482 Business/ Research Internship
varies with course
Business Strategy and Policy
For upper division accounting, taxation and law courses, student must have a grade of “C” or better for each course.