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Business Administration

Business Administration

The Bachelor of Business Administration (BBA) degree program is designed to prepare undergraduate students from Guam and the Asia-Pacific region to assume professional business positions in the private and public sectors.  Students who pursue this degree program may design a course of study that leads to the BBA degree with a concentration in one of the following areas:  Entrepreneurship, Finance and Economics, Human Resource Management, International Tourism and Hospitality Management, Marketing or a custom-designed concentration is also permitted with the approval of the School of Business and Public Administration faculty advisor and the Dean.


Business Administration Program Learning Goals:

Goal 1: Develop an understanding of the business environment of the Western Pacific region

Goal 2: Develop core business knowledge and competencies in a business field or area of concentration;

Goal 3: Recognize how legal, regulatory, political and social environments affect ethical and socially responsible business decisions;

Goal 4: Develop and appreciate an understanding of diversity, regional, and global issues in multicultural settings.


Management Capabilities:

Goal 5: Demonstrate effective communication abilities

Goal 6: Demonstrate critical thinking and analytical skills;

Goal 7: Demonstrate competency in information technology and ability to gather and synthesize information

Goal 8: Demonstrate the ability to interact with the business community;

Goal 9: Demonstrate effective collaboration, teamwork and leadership.

In conjunction with business leaders from the region, the School has developed a curriculum and learning outcomes that contain the qualities vital for personal and professional success.  The curriculum is integrated with the University’s General Education requirements.  The business curriculum and activities of the School do not stop at the walls of the University.  The School, its students and alumni set the stage for lifelong learning and growth through student internship programs, membership in student and business organizations, community and university service, and applied research and consulting. To receive the BBA degree, students complete one hundred and twenty-four (124) semester credit hours.



Students are required to complete fifty-five (55) semester credit hours selected from the University’s General Education Requirements, as found in this catalog.

The General Education philosophy states, “While courses in one’s major field prepare a student for success in a chosen profession, the General Education program helps prepare one for success in life.” These courses are important to the BBA degree program, particularly in the areas of essential skills, global and regional studies, modern language and the diversity of society. When all BBA degree program components are taken into consideration, approximately fifty percent (50%) are from non-business coursework.

While there are many choices among the General Education courses offered, it is strongly recommended that BBA students include the following courses during their first year of study (note: BA130 and BA110 are prerequisites to several required BBA Foundation courses):


Suggested General Education
Course for Year 1
General Education
Category Met (Essential Skills)


Freshman Composition

English Writing


Freshman Composition

English Writing

CO 210

Fundamentals of Communications



Finite Mathematics



Introduction to Computer Operations



Principles of Economics

Individual & Society


The School intends that its students achieve the following learning outcomes from the General Education Component.


Successful students will:

  • Complete the General Education Program, an important step toward a well-rounded education
  • Demonstrate essential skills sufficient to communicate clearly and effectively, use information technology for business purposes, and apply conceptual reasoning and quantitative analysis 
  • Understand diversity, as displayed by a knowledge of other languages, cultures and regions Know the political, social and economic environments in which businesses operate
  • Take subjects that will contribute to life-long learning in their personal lives and careers.



Students are required to complete fifty-one (51) semester credit hours selected from the BBA Foundation.  These courses are fundamental to understanding the commercial world and developing sound business skills.

BBA Foundation courses are to be taken in each of a student’s four years at the University.  Courses beginning with the number 1 are suggested for freshmen (e.g. BA110); 2 for sophomores (e.g. BA260); 3 for juniors (e.g. BA320); and 4 for seniors (e.g. BA440).  During the senior year after having completed most of the General Education and Foundation coursework, students take courses that put challenge the fundamental concepts learned. BA441 Operations and Project Management, BA481 Practical Applications in Small Business/ Entrepreneurship or BA482 Business/ Research Internship, students prepare for the practice of business.  They work on projects, meet practicing professionals, and enhance their understanding of how organizations operate.  In the capstone BA480 Business Strategy and Policy, students examine business problems from a general management perspective, use and integrate concepts from different functional perspectives, develop strategy, make strategic decisions, and analyze the factors that affect the ability of a business to execute its strategy.


The School intends that its students achieve the following learning outcomes from the BBA Foundation Component.


Successful students will:

  • Understand the management process, the profit motive, and how firms operate and compete
  • Apply fundamental concepts and techniques from the functional areas of accounting, economics, finance, information technology, marketing and management to island, national and global business environments 
  • Know how to deploy and manage diverse resources using a variety of management processes
  • Know how legal, regulatory and political environments affect business decisions
  • Solve business problems using case analysis, statistics and functional principles
  • Effectively use teamwork, leadership, and written and oral communication skills in business situations
  • Recognize ethical issues and develop socially responsible resolutions
  • Solve business problems in real-world situations to the satisfaction of practicing managers
  • Integrate fundamental concepts in developing strategic plans and making general management decisions
  • Observe and network with business managers and professionals.


Required coursework in the BBA Foundation Component includes:


Credit Hours


Principles of Financial Accounting


BA130, MA110


Principles of Managerial Accounting




Basic Statistics for Business and Economics


BA110, BA130, MA110


Management of Organizations




Human Resource Management


Placement in EN111 & MA110


Fundamentals of Marketing




Impact of Government Regulatory Admin on Business




Applied Statistics for Business Decisions


BA210, BA240


Basic Business Finance


BA201, BA210


Info. Technology and Networks for Business



Choice of:

BA333 Mgmt. Info. Systems OR BA380 E-Business (required for Marketing major)


BA240, BA330

Choice of:

BA252 International Tourism OR 

BA341 Int’l Business Environment OR




BA420 International Corporate Finance OR

BA460 International Marketing

Based on Concentration Requirements


varies with course


Business Law I






Organizational Behavior


BA240, SO101/PY101


Ethics in the Professions



Choice of:

BA441 Operations and Project Management OR

BA481 Practical Applications in Small




Business/ Entrepreneurship OR

BA482 Business/ Research Internship


varies with course


Business Strategy and Policy


graduating senior





For upper division accounting, taxation and law courses, student must have a grade of “C” or better for each course.

What careers are available to someone with a degree in Business Administration?

  1. Advertising, Marketing, and Public Relations Managers
  2. Education Administrators
  3. Financial Managers
  4. Human Resources Managers
  5. Medical and Health Services Managers
  6. Top Executives