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Business Administration ( Marketing )

Business Administration ( Marketing )

The Marketing Concentration is for students interested in further graduate study and professional careers in fields such as advertising, market research, selling and sales management, distribution, international marketing, services marketing and marketing management. Although the emphasis is on profit-oriented organizations, the principles and concepts developed are also applicable to not-for-profit and autonomous government organizations. Marketing cuts across products and services, consumer and business markets, domestic and global boundaries, and traditional and electronic business environments. Key concepts include identifying customer needs and wants, developing products and services to satisfy these needs and wants, establishing channels and communications to move products and services through intermediaries to end users, and monitoring transactions and customer responses to guide future activities.

 

Requirements for students selecting the Marketing Concentration include:

Course
Title
Credit Hours
Prerequisite

Choice of:

Two electives selected from the following:

6

 

 

BA361 Consumer Behavior

 

BA260

 

BA363 Advertising and Sales Promotion

 

BA260

 

BA461Marketing Channels Management

 

BA260

 

BA –9- Special Courses in Marketing

 

Advisor Approval

BA462

Marketing Research

3

BA260, BA310

BA463

Marketing Management

3

BA260, Senior

 

Total
12

 

In addition, students must take BA460 International Marketing from the BBA Foundation.

What careers are available to someone with a degree in Marketing?

  1. Advertising, Marketing, and Public Relations Managers
  2. Art Directors
  3. Buyers and Purchasers
  4. Copywriters
  5. Management Consultants
  6. Market and Survey Researchers
  7. Sales Worker Supervisors
  8. Top Executives