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Communication ( Public Relations )

Communication ( Public Relations )

Communication Studies requires dynamic personal involvement.  Students create and test their ideas, develop individual abilities and gain competence in a variety of communication settings.  They acquire knowledge and methods that apply to nearly every aspect of their private and public lives.  Competence in communication is considered a generative skill that helps unlock all other learning, for a lifetime.

The Public Relations track prepares students for careers which deal with the image of organizations in the public and private sectors.  Students acquire both theoretical knowledge and practical training in developing messages for various groups, analyzing audiences, and designing campaigns.

 

As an academic field, communication focuses on the process of message use and generation within as well as across various contexts, cultures, channels, and media.  The study of communication focuses on its effective and ethical practice.  While people are born with the physical ability to talk, communication skills have to be developed to ensure personal, academic, and professional success.

According to various projections on fastest growing careers, communication skills will be part of basic competencies in many occupations well into the next century.  In addition, executives in leading companies indicate that college students need better communication skills as well as the ability to work in teams and with people from different backgrounds.

The Communication program at UOG offers a major designed to prepare professionals in journalism, mass media, public relations and other communication-related areas.  The program also serves the university community with General Education and elective courses for all majors, and offers a minor which is an ideal complement for any major which requires substantial skill in interpersonal, public, or mass communication.

 

Upon successful completion of the Communication program, the student should:

  1. Be able to effectively communicate in oral and written forms for a wide variety of purposes and audiences
  2. Exhibit effective interpersonal and small group communication skills in a variety of contexts
  3. Demonstrate a theoretical understanding of issues relevant to functioning as an effective and ethical source and consumer of media messages
  4. Apply critical thinking skills in his or her analysis of basic elements of the communication process and their impact on effective message transmission.       

The Communication major consists of a 15-hours core, an 18-hour track, and 12 hours of Communication electives.  The core includes foundation courses in mass media, argumentation, intercommunication, a professional internship, and a senior-level capstone course.  Students may choose one or more of these sub-cores.

All Communication majors must meet the requirements of one or more of these sub-cores/students may use their communication electives to complete a second sub-core or pattern an individualized program to meet specific career objectives. For example, a student seeking a career in broadcast journalism would choose course from both the Mass Media Studies and Journalism sub-cores. Communication faculty members can advise students in designing a personalized program.

The minor in Communication requires 21 credit hours. It is particularly suited for students majoring in Public Administration, Business, Education, Agriculture, Nursing, and English who need a strong background in communication skills for their professional work. Faculty advisors will help you tailor the minor to fit your career goals.

 

 

Communication Major Requirements

(Total:  45 credit hours)

 

Required Core Courses (15 credit hours)
Course
Title
Credit Hours

CO106

Introduction to Mass Comm.

3

CO250

Argumentation

3

CO310

Intercultural Communication 

3

CO491

Current Issues in Communication and Society

 3

CO498

Senior Internship

3

 

Required Courses for each Track  (18 credit hours)

 

Communication Studies
Course
Title
Credit Hours

CO220  

Listening Behavior

3

CO320  

Interpersonal Communication

3

CO330  

Small Group Communication

3

CO340  

Persuasion

3

CO350  

Public Speaking

3

CO450

Comm. Theory and Research

3

 

Mass Media Studies
Course
Title
Credit Hours

CO226

Reporting & Writing the News

3

CO227

Writing for Radio & Television

3

CO327

Advertising in Mass Media

3

CO236  

Broadcast Production

3

CO336  

Broadcast Journalism 

3

CO426  

Documentary Process 

3

 

Journalism
Course
Title
Credit Hours

CO226

Reporting and Writing the News

3

CO240

Photo Journalism

3

CO326

Advanced Reporting

3

CO336

Broadcast Journalism

3

CO385

Print Media Experience

3

CO412

Interpretive Journalism

3

 

Public Relations
Course
Title
Credit Hours

CO226

Reporting and Writing the News

3

CO327

Advertising

3

CO320

Interpersonal Communication

3

CO340

Persuasion

 3

CO360

Public Relations

3

CO370

Organizational Communication                 

3

Electives: 12 additional hours of Communication courses.

 

 

COMMUNICATION MINOR REQUIREMENTS

(Total:  21 credit hours)

Required Courses   (9 credit hours):  CO106, CO250, and CO310.   

Electives:  12 additional hours of the student’s choice with consent of advisor.  Six of these must be upper division hours.  Students should consult with a Communication advisor for recommendations regarding which courses best complement their major.

 

What careers are available to someone with a degree in Public Relations?

  1. Advertising, Marketing, and Public Relations Managers
  2. Market and Survey Researchers
  3. Public Relations Specialists
  4. Writers