Course Catalog

The college catalog is a very important document given to you by the University administration. It is the document that sets forth the academic requirements the student has to meet in order to garner a degree in the institution. You are given a catalog dated on the year you enter the university, and it governs your whole academic progress. It is essential to read and understand it, and to keep a copy handy for reference and for your records.

University of Guam

2016-2017 Undergraduate Course Catalog

The current course catalog is for the school year of 2015-2016. You will need Adobe Acrobat Reader to view it.

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You can also view or download Undergraduate Catalogs from past years in the sidebar or search an online list of course descriptions below.

 

2016-2017 Graduate Bulletin

If you're looking for Graduate program information please view the current year's Graduate Bulletin. 

 

Search List of Course Descriptions

  • BA450 Tourism Research and Market Development

    This course examines the innovative and dynamic environment of international tourism marketing. It discusses the nuances of tourism products and services that require the development of distinctive marketing approaches and strategies. It reviews the various techniques utilized to conduct tourism research and the analysis and application of their findings in order to formulate effective marketing plans and remain competitive in the international market place. The Internet will be utilized as a database for market research and as tool for market penetration. Prerequisites: BA260 and BA350 with a C grade or better in all 2 courses.

  • BA450 Tourism Research and Market Development

    This course examines the innovative and dynamic environment of international tourism marketing. It discusses the nuances of tourism products and services that require the development of distinctive marketing approaches and strategies. It reviews the various techniques utilized to conduct tourism research and the analysis and application of their findings in order to formulate effective marketing plans and remain competitive in the international market place. The Internet will be utilized as a database for market research and as tool for market penetration. Prerequisites: BA260 and BA350 with a C grade or better in all 2 courses.

  • BA450 Tourism Research and Market Development

    This course examines the innovative and dynamic environment of international tourism marketing. It discusses the nuances of tourism products and services that require the development of distinctive marketing approaches and strategies. It reviews the various techniques utilized to conduct tourism research and the analysis and application of their findings in order to formulate effective marketing plans and remain competitive in the international market place. The Internet will be utilized as a database for market research and as tool for market penetration. Prerequisites: BA260 and BA350 with a C grade or better in all 2 courses.

  • BA450 Tourism Research and Market Development

    This course examines the innovative and dynamic environment of international tourism marketing. It discusses the nuances of tourism products and services that require the development of distinctive marketing approaches and strategies. It reviews the various techniques utilized to conduct tourism research and the analysis and application of their findings in order to formulate effective marketing plans and remain competitive in the international market place. The Internet will be utilized as a database for market research and as tool for market penetration. Prerequisites: BA260 and BA350 with a C grade or better in all 2 courses.

  • BA451 Tourism/Hotel Internship

    This is a trainee, residency, or intern program in which the student works in a technical or professional area under the supervision of an expert in the field.

  • BA453 Tourism Policy, Planning and Development

    This course examines the numerous issues that a community must consider in establishing and guiding a successful tourism industry. Among the topics are selecting the type of tourism that is most appropriate for a community, the identification and utilization of necessary resources, and the regulation of tourism. Prerequisites: BA240 with a C grade or better.

  • BA460 International Marketing

    The course covers the principles, practices, and concepts of marketing involved in exporting and importing. Included are studies of tariffs, embargoes, cartels, exchange rates, foreign markets, foreign investments, the role of foreign aid, and related legislation. Prerequisite: BA260 with a C grade or better.

  • BA461 Marketing Channel Management

    This course addresses the principles, functions and analysis of problems in retailing; location and layout; and merchandise planning, buying and selling, organization, expense analysis and control. Prerequisite: BA260 with a C grade or better.

  • BA462 Marketing Research

    This course covers the principles, procedures, and concepts involved in gathering, recording, and analyzing facts about problems relating to the sale and transfer of goods and services from producer to consumer. Included are studies of relation-preparation of commodities for sale, physical distribution, wholesale and retail merchandising, and financial problems. Prerequisites: BA260, BA310

  • BA463 Marketing Management

    This course builds on the concepts and theories covered in the introductory, Marketing subjects, as well as those learned in subsequent Marketing course work. As a capstone marketing major course, this course focuses on strategic marketing analysis and planning at both the corporate and SBU levels. Prerequisites: BA260 with a C grade or better – Graduating Senior level status.

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