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Bachelor of Business Administration

Bachelor of Business Administration

 



University of Guam

Bachelor of Business Administration

The Bachelor of Business Administration (BBA) degree program is designed to prepare undergraduate students from Guam and the Asia-Pacific region to assume professional business positions in the private and public sectors.  Students who pursue this degree program may design a course of study that leads to the BBA degree with a concentration in one of the following areas:  Entrepreneurship, Finance and Economics, Human Resource Management, International Tourism and Hospitality Management, Marketing,  or  a Custom-Designed concentration is also permitted with the approval of the BBA faculty advisor and the Dean. 

 

Business Administration Program Learning Goals:

Goal 1: Develop an understanding of the business environment of the Western Pacific region

Goal 2: Develop core business knowledge and competencies in a business field or area of concentration;

Goal 3: Recognize how legal, regulatory, political and social environments affect ethical and socially responsible business decisions;

Goal 4: Develop an appreciation of diversity, regional, and global issues in multicultural settings.

Management Capabilities:

Goal 5: Demonstrate effective communication abilities

Goal 6: Demonstrate critical thinking and analytical skills;

Goal 7: Demonstrate competency in information technology and ability to gather and synthesize information

Goal 8: Demonstrate the ability to interact with the business community, and

Goal  9: Demonstrate effective collaboration, teamwork and leadership.

 

GENERAL EDUCATION COMPONENT OF THE BBA DEGREE

Students are required to complete fifty-five (55) semester credit hours selected from the University’s General Education Requirements, as found in this catalog.

The General Education philosophy states, “While courses in one’s major field prepare a student for success in a chosen profession, the General Education program helps prepare one for success in life.” These courses are important to the BBA degree program, particularly in the areas of essential skills, global and regional studies, modern language and the diversity of society. When all BBA degree program components are taken into consideration, approximately fifty percent (50%) are from non-business coursework.

While there are many choices among the General Education courses offered, it is strongly recommended that BBA students include the following courses during their first year of study (note: BA130 and BA110 are prerequisites to several required BBA Foundation courses):

Suggested General Education

Course for Year 1 

General Education Category Met

(Essential Skills)

EN110

Freshman Composition

English Writing

EN111

Freshman Composition

English Writing

CO 210

Fundamentals of Communications

Communications

MA110

Finite Mathematics

Mathematics

BA130

Introduction to Computer Operations

Statistics/Computer

BA110

Principles of Economics

Individual & Society


The School intends that its students achieve the following learning outcomes from the General Education Component.  Successful students will: 

 

  • Complete the General Education Program, an important step toward a well-rounded education
  • Demonstrate essential skills sufficient to communicate clearly and effectively, use information technology for business purposes, and apply conceptual reasoning and quantitative analysis
  • Understand diversity, as displayed by a knowledge of other languages, cultures and regions Know the political, social and economic environments in which businesses operate, and
  • Take subjects that will contribute to life-long learning in their personal lives and careers.

 

 

FOUNDATION COMPONENT OF THE BBA DEGREE

Students are required to complete fifty-one (51) semester credit hours selected from the BBA Foundation.  These courses are fundamental to understanding the commercial world and developing sound business skills.

BBA Foundation courses are to be taken in each of a student’s four years at the University.  Courses beginning with the number 1 are suggested for freshmen (e.g. BA110); 2 for sophomores (e.g. BA260); 3 for juniors (e.g. BA320); and 4 for seniors (e.g. BA440).  During the senior year, after having completed most of the General Education and Foundation coursework, students take courses that challenge the fundamental concepts learned. In BA441 Operations and Project Management, BA481 Practical Applications in Small Business/Entrepreneurship or BA482 Business/Research Internship, students prepare for the practice of business.  They work on projects, meet practicing professionals, and enhance their understanding of how organizations operate.  In the capstone BA480 Business Strategy and Policy, students examine business problems from a general management perspective, use and integrate concepts from different functional perspectives, develop strategy, make strategic decisions, and analyze the factors that affect the ability of a business to execute its strategy.

The School intends that its students achieve the following learning outcomes from the BBA Foundation Component. Successful students will:

  • Understand the management process, the profit motive, and how firms operate and compete;
  • Apply fundamental concepts and techniques from the functional areas of accounting, economics, finance, information technology, marketing and management to island, national and global business environments;
  • Know how to deploy and manage diverse resources using a variety of management processes;
  • Know how legal, regulatory and political environments affect business decisions; 
  • Solve business problems using case analysis, statistics and functional principles;
  • Effectively use teamwork, leadership, and written and oral communication skills in business situations;
  • Recognize ethical issues and develop socially responsible resolutions;
  • Solve business problems in real-world situations to the satisfaction of practicing managers;
  • Integrate fundamental concepts in developing strategic plans and making general management decisions, and
  • Observe and network with business managers and professionals.

 

Required coursework in the BBA Foundation Component includes:

Course

Title

Credit Hours

Prerequisite

BA200

Principles of Financial Accounting

3

BA130 or BA230 MA110 or MA115

BA201

Principles of Managerial Accounting

3

BA200

BA210

Basic Statistics for Business and Economics

3

BA110,

BA130 or BA230 and MA110 or MA115

BA240

Management of Organizations

3

 

BA241

Human Resource Management

3

Placement in EN111 & MA110 or MA115

BA260

Fundamentals of Marketing

3

 

PA233

Impact of Government Regulatory Admin on Business

3

 

BA310

Applied Statistics for Business Decisions

3

BA210, BA240

BA320

Basic Business Finance

3

BA201, BA210

BA330

Info. Technology and Networks for Business

3

 

Choice of:

BA333 Mgmt. Info. Systems OR BA380 E-Business (required for Marketing major)

3

BA240, BA330

Choice of:

BA252 International Tourism OR 

BA341 Int’l Business Environment OR

3

 

 

BA420 International Corporate Finance OR

BA460 International Marketing

Based on Concentration Requirements

 

varies with course

LW442

Business Law I

3

 

 

 

BA440

Organizational Behavior

3

BA240, SO101/PY101

PA405

Ethics in the Professions

3

 

Choice of:

BA441 Operations and Project Management OR

BA481 Practical Applications in Small

Business/ Entrepreneurship OR

BA482 Business/ Research Internship

 3

 varies with course

BA480

Business Strategy and Policy

3

graduating senior

 

Total

51

 

 

 

CONCENTRATION OPTIONS WITHIN THE BBA DEGREE

Students are required to complete twelve (12) semester credit hours selected from a BBA Concentration. In this component, students develop additional expertise in one area of their business education.

By the end of their second year, students are required to complete twelve (12) semester credit hours selected form the Management Concentration, or another professionally oriented BBA Concentration.  A professional oriented BBA Concentration allows students to develop additional expertise in one area of their business education.  All student newly declaring, the BBA degree are automatically assigned to the Management Concentration.  By the end of their second year, students select one of the following Concentrations: (i) Entrepreneurship (ii) Finance and Economics; (iii) Human Resource Management; (iv) International Tourism & Hospitality Management; or (v) Marketing or (vi) a Custom Designed Concentration approved by an SBPA faculty advisor and the Dean. 

 Coursework in the BBA Concentration is meant for upper-division juniors and seniors and is typically taken during the student’s final two years at the University.

The School intends that its students achieve the following learning outcomes from the BBA Concentration component. Successful students will: 

  • Develop a command of the concepts, practices, and institutions of a business field or area of interest;
  • Show management, decision-making and problem-solving capabilities in a business field or area of interest;
  • Possess the skills required by island and regional businesses for entry-level jobs in a field, and
  • Expand their network of professional contacts through the opportunity to participate in conferences, seminars, and/ or student and business organizations.

 

 

 

 

 

 

 

 

REQUIRED UPPER-DIVISION FREE ELECTIVES FOR THE BBA DEGREE

Students must complete six (6) semester credit hours selected from any upper-division, non-business course (i.e., the course cannot begin with BA). As there is no other requirement for this component, students have a wide range of courses from which to select. 

The School intends that its students achieve the following learning outcome from the Upper-Division Free Electives Component.  Successful students will investigate topics of personal interest that contribute to their lifelong learning.

Faculty Advisors

University of Guam

Professor, Human Resource Management/Management; Graduate Faculty Coordinator

Graduate Studies, Sponsored Programs & Research
Office Location: SBPA Bldg., Rm. 121
Mailing Address: UOG Station, Mangilao, Guam 96923
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University of Guam

Associate Professor, Accounting

Office Location: SBPA Bldg., Rm. 230
Mailing Address: UOG Station, Mangilao, Guam 96923
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University of Guam

Associate Professor, Management Information System

Office Location: SBPA Bldg., Rm. 227
Mailing Address: UOG Station, Mangilao, Guam 96923
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About

Kevin K.W. Ho is an Associate Professor at the School of Business and Public Administration, University of Guam. Kevin’s research interests include electronic service, information systems strategy, social media, green information systems, sustainability management, and electronic government.

He is an associate editor in International Journal of Systems and Service-Oriented Engineering, and editor board memberin International Journal of Social and Organizational Dynamics in Information Technology, International Journal of Technology and Human Interaction, and Journal of Communication and Education.

His research has been published in Computers in Human Behavior, Decision Support Systems, Information & Management, Journal of Electronic Commerce Research, Journal of Global Information Management, among others.

Interests

My major research interests focus on Electronic Service. I have particular interests in using theories in risk, trust, value co-creation, and technology adoption as the basis for empirical research and practitioner enquiry related to the design of E-service.

Currently, I am working on projects in investigating how the development of trust and value co-creation in social media affect purchase intention of online consumers, and how different design attributes of E-service website affect its adoption. I also conduct research on the E-government and E-learning adoption and green information systems and sustainable management.

University of Guam

Professor, Economics

Office Location: SBPA Bldg., Rm. 119
Mailing Address: UOG Station, Mangilao, Guam 96923
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University of Guam

Associate Professor, Finance

Office Location: SBPA Bldg., Rm. 120
Mailing Address: UOG Station, Mangilao, Guam 96923
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University of Guam

Professor, Management Information System

Office Location: SBPA Bldg., Rm. 226
Mailing Address: UOG Station, Mangilao, Guam 96923
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Mr. David O'Brien, Vice President

Associate Professor, Finance and Economics

Mailing Address: UOG Station, Mangilao, Guam 96923
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University of Guam

Associate Professor, Marketing

Office Location: SBPA Bldg., Rm. 123
Mailing Address: UOG Station, Mangilao, Guam 96923

Expertise

Marketing
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About

  • BA 1980, California State University, Fullerton (CSUF)
  • MBA 1982 University of California, Los Angeles (UCLA)
  • PhD. Studies, Monash University, 1993/6, Doctoral Studies

 

Terrie O’Brien has been teaching Marketing for almost 30 years.  She is currently an Associate Professor of Marketing at the University of Guam, has taught at both the undergraduate and graduate levels at UOG, Monash University in Melbourne, Australia, and for Chaminade University in Hawaii.  While living in Australia she taught Marketing at Monash University in Melbourne for three years, where she undertook doctoral studies in Services Marketing Management.  She received her Bachelor’s degree in Psychology from California State University, Fullerton and her Master’s in Business Administration with a double major in Marketing and Finance from University of California, Los Angeles.  After graduation she worked in advertising with Doyle, Dane, Bernbach, New York, then ran a small telecommunications company in California.  After moving to Guam, 30 years ago, she began providing consulting services to local, national, and international businesses and governments in Marketing Management and Market Research for both local and international companies and continues this today.  Her areas of interest and teaching include Marketing Management, Marketing Research, and e-Marketing.  She has also worked on various projects for the University such as accreditation coordinator, department chair, internship coordinator, marketing club advisor, and promotional development.  She has worked in retailing, banking, promotions, and sales.  She enjoys traveling and has traveled extensively throughout the U.S., Europe, and Asia.

Curriculum Vitae
University of Guam

Associate Professor, Global Resources Management

Office Location: SBPA Bldg., Rm. 128
Mailing Address: UOG Station, Mangilao, Guam 96923
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University of Guam

Professor, Economics

Office Location: SBPA Bldg. Rm 118
Mailing Address: UOG Station, Mangilao, Guam 96923
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Dr. Annette Santos

Dean, School of Business and Public Administration

Office Location: Dean's Office, Jesus & Eugenia Leon Guerrero School of Business & Public Administration Building
Mailing Address: UOG Station, Mangilao, Guam 96923
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University of Guam

Associate Professor, Global Resources Management

Office Location: SBPA Bldg., Rm. 224
Mailing Address: UOG Station, Mangilao, Guam 96923
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About

  • PhD, 2006, Ritsumeikan Asia Pacific University
  • MA, 1990, University of Oregon
  • BA, 1981, Western State College of Colorado

Fred R. Schumann, PhD, is Associate Professor of Global Resources Management in the School of Business and Public Administration at the University of Guam. He has been active as a business executive in the Asia Pacific region for over 30 years. working with various multinational retail and hospitality firms. Dr. Schumann’s primary research has been in the field of international tourism and trends in consumer spending. He has extensive experience in luxury and specialty retail, with groups such as DFS Guam and The Athlete’s Foot Group, Inc. (TAF). At TAF, he was responsible for 196 retail stores in 17 countries/territories as Franchise Director for the Asia Pacific region. 

Curriculum Vitae

 

 

 

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