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UOG Student Travel Blog 3 - AMA in Hong Kong and Singapore


UOG Student Travel Blog - AMA in Hong Kong and Singapore

A group of UOG Students from the American Marketing Association (AMA) student organization and Marketing Professor Terrie O’Brien recently embarked on a week-long journey to Hong Kong and Singapore as part of an international learning experience, one of many available at UOG.

Gabbie Franquez, a senior marketing / human resources major was willing to write about the experience. Her second post is below.  

Blog Post 1 | Blog Post 2  |  Blog Post 3


The past six days have been nothing shy of amazing. I was fortunate to have had this experience to travel to Hong Kong and Singapore beside my AMA members and advisor. During my travels I was exposed to different cultural experiences in cities known to be the driving force for tourism development, innovation, and modernization. The purpose of AMA’s travels was to experience these powerhouse cities and find ways to “brand” their success. Since Singapore is similar to Guam in size, the AMA members and I wanted to explore the different ways to promote Singapore as brand and propose ways to improve Guam’s image. Through our travels we learned many laws implemented by the Singapore government and the behavior of the people. We also observed the overall body language and culture portrayed by the locals and how they conformed to the Singaporean way of life.

In Hong Kong, I found the best, authentic Chinese food I’ve ever eaten. To name a few dishes: combination fried rice, sweet and sour chicken, and shrimp and pork dim sum. Yum! I also enjoyed Hong Kong’s Mass Transit Railway (MTR), which was a great way to explore the city without having to pay a cab fee. The MTR was fast and efficient in taking me to my final destination. Riding the MTR was a first experience for me and I really believe a more cost efficient way for people to commute. Must see places in Hong Kong include bargaining at Ladies Market, Victoria’s Peak, Sik Sik Yuen Wong Tai Sin Temple, Marina Bay Sands Hotel, Disneyland Hong Kong, Ocean Park, and Gardens by the Bay during the evening.

Singapore, or as I like to call it, “the shopping mall mecca,” always offers something exciting to do. Whether it be taking a ride on the Singapore Flyer (a ferris wheel), strolling Little India or Chinatown, walking down Orchid street, taking a Night Safari tour, visiting one of the many shopping malls, or experiencing the city lights during afterhours – there is always an adventure waiting to happen in Singapore. Additionally, the Singaporeans I’ve met were all warm welcoming and willing to help, especially when I got lost finding my hotel.

Opportunities for student travel for classes and student organizations are readily available at the University of Guam. I highly recommend all students get involved during your undergrad years. Take advantage and join the many student organizations available at UOG. It’s a great way to work with a team, improve intrapersonal skills, build your network, meet new people, and like me- travel!

To see more on AMA’s travels or to see the members present their findings on the visited countries, stop by the upcoming AMA-UOG 2014 Annual Conference. AMA members will focus their research papers on the theme “Creating the Singapore Brand.” The conference will take place on May 9th at the Hyatt Regency Hotel. For more information about AMA or if you would like to join, come by our next general meeting scheduled for Thursday, April 10, 2014 at 3:30pm in SBPA room 110.

Thank you to those who have read my blog and followed me through my travels.

Until my next adventure…

-Gabbie Franquez


AMA in Hong Kong and Singapore - Gabbie Franquez


Photos Clockwise from Left.

Picture 1:
AMA students riding the Mass Transit Railway (MTR) in Hong Kong.
Pictured from left ot right: Vanessa Valencia, Bernie Capindo Tito Castro, Gabbie Franquez, Darryl Navarro and Felix Dela Cruz.

Picture 2:
Gabbie making new friends at the Sik Sik Yuen Wong Tai Sin Temple.

Picture 3:
Sik Sik Yuen Wong Tai Sin Temple entrance.

Picture 4:

Gabbie posing in front of the Sik Sik Yuen Wong Tai Sin Temple.