> UOG Events home page > UOG News & Announcements home page > Back to Student Spotlights

School of Business & Public Administration

SBPA Course Descriptions


  • BA450 Tourism Research and Market Development
    Credits: 3.0 , Offered: Spring / Odd Years
    This course examines the innovative and dynamic environment of international tourism marketing. It discusses the nuances of tourism products and services that require the development of distinctive marketing approaches and strategies. It reviews the various techniques utilized to conduct tourism research and the analysis and application of their findings in order to formulate effective marketing plans and remain competitive in the international market place. The Internet will be utilized as a database for market research and as tool for market penetration. Prerequisites: BA260 and BA350 with a C grade or better in all 2 courses.
  • BA450 Tourism Research and Market Development
    Credits: 3.0 , Offered: Spring / Odd Years
    This course examines the innovative and dynamic environment of international tourism marketing. It discusses the nuances of tourism products and services that require the development of distinctive marketing approaches and strategies. It reviews the various techniques utilized to conduct tourism research and the analysis and application of their findings in order to formulate effective marketing plans and remain competitive in the international market place. The Internet will be utilized as a database for market research and as tool for market penetration. Prerequisites: BA260 and BA350 with a C grade or better in all 2 courses.
  • BA451 Tourism/Hotel Internship
    Credits: 3.0 , Offered: Fall / Spring
    This is a trainee, residency, or intern program in which the student works in a technical or professional area under the supervision of an expert in the field.
  • BA453 Tourism Policy, Planning and Development
    Credits: 3.0 , Offered: Fall
    This course examines the numerous issues that a community must consider in establishing and guiding a successful tourism industry. Among the topics are selecting the type of tourism that is most appropriate for a community, the identification and utilization of necessary resources, and the regulation of tourism. Prerequisites: BA240 with a C grade or better.
  • BA460 International Marketing
    Credits: 3.0 , Offered: Fall
    The course covers the principles, practices, and concepts of marketing involved in exporting and importing. Included are studies of tariffs, embargoes, cartels, exchange rates, foreign markets, foreign investments, the role of foreign aid, and related legislation. Prerequisite: BA260 with a C grade or better.
  • BA461 Marketing Channel Management
    Credits: 3.0 , Offered: Fall / Even Years
    This course addresses the principles, functions and analysis of problems in retailing; location and layout; and merchandise planning, buying and selling, organization, expense analysis and control. Prerequisite: BA260 with a C grade or better.
  • BA462 Marketing Research
    Credits: 3.0 , Offered: Fall
    This course covers the principles, procedures, and concepts involved in gathering, recording, and analyzing facts about problems relating to the sale and transfer of goods and services from producer to consumer. Included are studies of relation-preparation of commodities for sale, physical distribution, wholesale and retail merchandising, and financial problems. Prerequisites: BA260, BA310
  • BA463 Marketing Management
    Credits: 3.0 , Offered: Spring
    This course builds on the concepts and theories covered in the introductory, Marketing subjects, as well as those learned in subsequent Marketing course work. As a capstone marketing major course, this course focuses on strategic marketing analysis and planning at both the corporate and SBU levels. Prerequisites: BA260 with a C grade or better – Graduating Senior level status.
  • BA480 Business Strategy and Policy
    Credits: 3.0 , Offered: Fall / Spring
    This course is the capstone of the Bachelor of Business Administration (BBA) degree program, integrating concepts and skills learned in the BBA Foundation and BBA Concentration. Strategic business problems are examined from executive management and firm perspectives. Prerequisite: Graduating Seniors.
  • BA481 Practical Application in Small Business Management
    Credits: 3.0 , Offered: Fall / Spring
    This course provides instruction and experience in small business. It addresses both Entrepreneurship and the management of small business operations. The course also has a practical orientation. Students intern for 80 hours with the Guam Small Business Development Center (SBDC), assisting small businesses as defined by the U.S. Small Business Administration. Prerequisites: BA260 and Senior standing.

Pages