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Branding Guidelines | Color Palettes
Branding Guidelines | Color Palettes
Branding Guidelines | Color Palettes
Our University colors are a BIG part of our visual idenity. Conistent, common, and prevalent use of these colors strengthen our brand’s reputation and recognition. The University of Guam’s official brand colors are a dark green, known as “Triton Green,” and white. A secondary color palette of gold, beige, and black can add contrast and emphasis to a designs. A tertiary color palette is also available to add splashes of color to your designs.
PRIMARY COLOR PALETTE
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SECONDARY COLOR PALETTE
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TERTIARY COLOR PALETTE
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TRITON GREEN
The official UOG color, Triton Green, is to be used on all official documents, such
as certificates or formal invitations and on all marketing materials. It should be
used in full saturation whenever possible, but tints in conjunction with the full
Triton Green may be used to add visual interest in designs.
SECONDARY AND TERTIARY COLOR PALETTES
A palette of supporting colors are permitted with limited use. All marketing and communcations
materials are to be predominately Triton Green.