Branding Guidelines | Logo Merchandise

LOGO MERCHANDISE, PROMOTIONAL ITEMS, MARKETING COLLATERAL

Campus departments and student organizations frequently purchase and produce merchandise for promotions or events that include the University name and logos. These items can include lapel pins, cups, mugs, hats, apparel, bags, umbrellas, coasters, photo frames, and other items. Each of these items is an extension of the University’s brand or image.

Some of UOG’s registered trademarks include logos like the official SEAL, the BIG G, and TRITON ATHLETICS and any associated words or wordmarks such as UNIVERSITY OF GUAM, UOG, TRITON, and TRIDENT.

Since the use of the University of Guam’s name and logos with an organization name implies association with the UOG, only campus departments and programs, partner organizations such as the Endowment Foundation and RCUOG, and recognized student organizations and alumni associations may be allowed to use UOG’s trademarks in conjunction with their name.

Permission to use these institutional trademarks in marketing collateral, publications, and other productions must be obtained from the Office of University Marketing & Communications (IMC).

WHAT NEEDS TO BE REVIEWED?

Any product bearing UOG’s marks requires adherence to these branding guidlines and review and approval of compliance by IMC.

These include but are not limited to:

• Promotional items used for giveaways or for marketing purposes.
• Logo merchandise meant for resale including apparel, accessories, and gift items and officially licensed merchandise to a third party. Please consider purchasing logo items through the Triton Store before approaching third party vendors.
• Marketing collateral such as digital graphics, flyers, brochures, posters, banners, and vehicle graphics/wraps.
• Printed materials or publications meant for resale. Please consider publishing work under the University of Guam Press or the Micronesian Area Research Center before approaching third party vendors.

For more information, contact the Office of University Marketing & Communications.

NOTE ON LOGO MERCHANDISE AND PROMOTIONAL ITEMS:

Logo merchandise, including but not limited to apparel, gifts, and promotional items MUST predominantly be Triton Green. Screens printings, dye sublimations, and embrodieries must also follow the approved color palettes. Shirts, uniforms, and other apparel should not be in colors or tints other than those in the approved color palettes. Because of the variety of apparel items, materials, and production types, some exceptions may be granted on a case-by-case basis after review by the Office of University Marketing & Communications.