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Branding Guidelines | Logos

Branding Guidelines | Logos

Branding Guidelines | Logos



UOG Seal

OFFICIAL SEAL USAGE

The official Seal is the most formal symbol of the University of Guam. It is reserved for use on formal documents and actvitites of the the University President and the University Board of Regents. This includes but is not limited to its use in diplomas, certificates, transcripts, formal academic ceremonies, legal documents, major campus monuments, and approved high-end promotional merchandise.

The Seal should not be reproduced in most marketing materials, publications or regular promotional merchandise.

Permission to use the UOG Seal must be granted on a case-by-case basis by the Office of Integrated Marketing Communications.

HISTORY

The seal was created in 1968 by Mr. Jose Martinez Flores, a draftsman who was asked to create the seal for the institution.

Originally produced in one-color versions of green and black, it received a full color treatment in 2003 by Cathleen Moore-Linn.

The official Seal uses the shape of the sling stone and includes the words “The University of Guam” and “Excelsior” and the year “1952,” the date of our founding. A latte stone, a book containing the shape of the island of Guam, and a lamp of knowledge are included inside the sling stone shape.

Big G

THE ORIGINAL "BIG G"

In 2012, the University created the “Big G” in celebration of its 60th anniversary. The concept for the Big G was first developed by Cathleen Moore-Linn in an effort to rebrand the University for the 21st century. 

UOG art professor Ric Castro was asked to design a G that represented our Pacific region. Ric and his brother Ron Castro used their artistic skills to create the Big G letter logo in the form of a stylized traditional fishhook, which not only takes the form of the particular letter but can also represent many things such as bounty, sustenance, labor, art ancient culture, and even education in the way we pass on traditions. 

The fishhook is a tool of sustainability that crosses geographical boundaries; the fishhook is used by many island cultures across the Pacific. Its tribal shape makes it unique and exclusive to this university and our part of the world. 

The original Big G was updated in August 2017 and in October 2018.

 

THE OFFICIAL BIG G

Because of the multitude of output options including video, motion graphics, digital, print, embroidery and more, it was necessary to streamline and standardize the Big G. The colors have been simplified to UOG’s original green and white, and the font has been modernized to allow for better legibility. The revision provides flexibility in display and further enhances the brand of the University. 

Together the Brandmark and Wordmark form our Big G logo. The Wordmark in these formats must ALWAYS be used in conjunction with the Brandmark. HOWEVER, the Brandmark may be used without the Wordmark on apparel, promotional merchandise and with permission from the Office of Integrated Marketing Communications.

Sub Logos

ABOUT SUB-LOGOS

In order to create and maintain brand unity, schools, colleges, and units within the University of Guam must follow the Sub-Logo standardization:

  1. The Big G is always placed to the left of the wordmark.
  2. The full name of the University of Guam (Wordmark) is listed at the top. Typeface: Roboto Slab Bold
  3. Top-Tier School / College / Dept. names are listed in smaller text underneath the main logomark. Typeface: Avenir Next Pro Regular.
  4. Unit names are listed in smaller italicized text underneath the school/college/dept. name. Typeface: Avenir Next Pro Italic
  5. Individual units should not create logos separate from UOG branding. The Office of Integrated Marketing Communications will design and provide official and approved Sub-Logo files for each department as requested.

 

NOTE ON THE USE OF OTHER LOGOS:

Individual school, college, program, units, and department logos will be phased out by Fall 2018 in favor of the standardized sub-logos. Departments and units which may require a brand identity separate to the University of Guam or special use of a legacy logo such as for graduation pins will be reviewed on a case by case basis by the Office of Integrated Marketing Communications.