Branding Guidelines | Photography + Images

Well-lit, vibrant images help to convey the dynamic energy at the University of Guam. Some examples of exciting energy include sweeping shots of architecture, the liveliness of campus, smiling student faces, the beauty of our tropical locale, and candid interactions between professors and students.

Integrated Marketing Communications and other departments have official Flickr albums of UOG-owned photos available on-demand and at high resolution. IMC also has photographers available for sessions to record your events or take stock photos.

GENERAL USAGE

In an effort to maintain brand integrity, photos in your marketing communications materials should adhere to the following guidelines:

• Photos from internet searches or non-UOG websites cannot be used, unless UOG has specific usage rights.
• Proper permissions must be granted before any photo is published in or on UOG materials.
• As much as possible, avoid using stock photos and stock clip art.
• Photos taken with mobile phones and tablets are generally not of an acceptable quality.
• The best resolution for photos, images, and graphics is 300 dpi for print and 72 dpi for web.
• NEVER stretch photos out of proportion. Scale and crop photos to fit your desired size.

For more information, contact the Office of Integrated Marketing Communications.