Branding Tool Kit | Logos
In 2012, the University created the “Big G” in celebration of its 60th anniversary. The concept for the Big G was first developed by Cathleen Moore-Linn in an effort to rebrand the University for the 21st century.
UOG art professor Ric Castro was asked to design a G that represented our Pacific region. Ric and his brother Ron Castro used their artistic skills to create the Big G letter logo in the form of a stylized traditional fishhook, which not only takes the form of the particular letter but can also represent many things such as bounty, sustenance, labor, art ancient culture, and even education in the way we pass on traditions.
The fishhook is a tool of sustainability that crosses geographical boundaries; the fishhook is used by many island cultures across the Pacific. Its tribal shape makes it unique and exclusive to this university and our part of the world.
The original Big G was updated in August 2017 and in October 2018.
Because of the multitude of output options including video, motion graphics, digital, print, embroidery and more, it was necessary to streamline and standardize the Big G. The colors have been simplified to UOG’s original green and white, and the font has been modernized to allow for better legibility. The revision provides flexibility in display and further enhances the brand of the University.
Together the Brandmark and Wordmark form our Big G logo. The Wordmark in these formats must ALWAYS be used in conjunction with the Brandmark. HOWEVER, the Brandmark may be used without the Wordmark on apparel, promotional merchandise and with permission from the Office of Integrated Marketing Communications.
UPDATE: Å å
Please note the official spelling of “UNIBETSEDÅT GUÅHAN.” The 2017 version of the Big G was missing the “Å” in GUÅHAN.
The clear space is equivalent to the serif height of the inner “G” in the Big G and must be preserved around the complete logo. Elements such as type, other logos, or graphics may not encroach on the Big G or the Wordmark in any way.
Download high resolution and web versions of the Big G here:
NOTE: The stacked version is the PRIMARY version of the logo and should be used in most cases.
|Triton Green Version
NOTE: The secondary logo should never be less than 1.15” wide to maintain legibility of “Unibetsedåt Guahan.”
|Triton Green Version
NOTE: Use of these variations are NOT for common use and must be approved by the Office of Integrated Marketing Communications.
|Wide Stacked Version
|Wordmark Wide Version
Mangilao, Guam 96913
The University of Guam is a U.S. Land Grant and Sea Grant Institution accredited by the WASC Senior College and University Commission. UOG is an equal opportunity provider and employer committed to diversity, equity and inclusion through island wisdom values of inadahi yan inagofli'e: respect, compassion, and community.