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Branding Tool Kit | Color Palettes
Branding Tool Kit | Color Palettes
Branding Tool Kit | Color Palettes
Color Palettes
Our University colors are a BIG part of our visual idenity. Conistent, common, and prevalent use of these colors strengthen our brand’s reputation and recognition. The University of Guam’s official brand colors are a dark green, known as “Triton Green,” and white. A secondary color palette of gold, beige, and black can add contrast and emphasis to a designs. A tertiary color palette is also available to add splashes of color to your designs.
PRIMARY COLOR PALETTE
 Triton GreenPantone 349 C C:90 M:12 Y:95 K:40 R:4 G:106 B:56 Hex: #046A38 |
 WhitePantone White C:0 M:0 Y:0 K:0 R:255 G:255 B:255 Hex: #FFFFFF |
SECONDARY COLOR PALETTE
 Triton GoldPantone 116 C C:0 M:14 Y:100 K:0 R:255 G:205 B:0 Hex: #FFCD00 |
 Triton BeigePantone 7507 C C:0 M:7 Y:25 K:1 R:239 G:219 B:178 Hex: #EFDBB2 |
 BlackPantone Black C C:0 M:0 Y:0 K:100 R:0 G:0 B:0 Hex: #00000 |
TERTIARY COLOR PALETTE
 Triton Sea GreenPantone 3272 C C:78 M:26 Y:51 K:4 R:53 G:141 B:132 Hex: #358D84 |
 Triton Accent GreenPantone 618 C C:78 M:26 Y:51 K:4 R:174 G:164 B:68 Hex: #AEA444 |
 Triton Light BluePantone 7688 C C:73 M:32 Y:10 K:0 R:66 G:145 B:192 Hex: #4291C0 |
 Triton Dark BluePantone 7477 C C:93 M:67 Y:44 K:30 R:23 G:69 B:92 Hex: #17455C |
 Triton PurplePantone 7665 C C:78 M:26 Y:51 K:4 R:94 G:54 B:110 Hex: #5E366E |
 Triton OrangePantone 7570 C C:14 M:55 Y:97 K:1 R:211 G:131 B:43 Hex: #D3832B |
TRITON GREEN
The official UOG color, Triton Green, is to be used on all official documents, such
as certificates or formal invitations and on all marketing materials. It should be
used in full saturation whenever possible, but tints in conjunction with the full
Triton Green may be used to add visual interest in designs.
SECONDARY AND TERTIARY COLOR PALETTES
A palette of supporting colors are permitted with limited use. All marketing and communcations
materials are to be predominately Triton Green.
University of Guam
Unibetsedȧt Guåhan
UOG Station
Mangilao, Guam 96913
Contact Us
The University of Guam is a U.S. Land Grant and Sea Grant Institution accredited by the WASC Senior College and University Commission. UOG is an equal opportunity provider and employer committed to diversity, equity and inclusion through island wisdom values of inadahi yan inagofli'e: respect, compassion, and community.
