Branding Tool Kit | Color Palettes

Branding Tool Kit | Color Palettes

Color Palettes

Our University colors are a BIG part of our visual idenity. Conistent, common, and prevalent use of these colors strengthen our brand’s reputation and recognition. The University of Guam’s official brand colors are a dark green, known as “Triton Green,” and white. A secondary color palette of gold, beige, and black can add contrast and emphasis to a designs. A tertiary color palette is also available to add splashes of color to your designs.


triton green swatchTriton Green
Pantone 349 C
C:90 M:12 Y:95 K:40
R:4 G:106 B:56
Hex: #046A38
triton white swatchWhite
Pantone White
C:0 M:0 Y:0 K:0
R:255 G:255 B:255


triton gold swatchTriton Gold
Pantone 116 C
C:0 M:14 Y:100 K:0
R:255 G:205 B:0
Hex: #FFCD00
triton beige swatchTriton Beige
Pantone 7507 C
C:0 M:7 Y:25 K:1
R:239 G:219 B:178
Hex: #EFDBB2
triton black swatchBlack
Pantone Black C
C:0 M:0 Y:0 K:100
R:0 G:0 B:0
Hex: #00000


triton sea green swatchTriton Sea Green
Pantone 3272 C
C:78 M:26 Y:51 K:4
R:53 G:141 B:132
Hex: #358D84
triton accent green swatchTriton Accent Green
Pantone 618 C
C:78 M:26 Y:51 K:4
R:174 G:164 B:68
Hex: #AEA444
triton light blue swatchTriton Light Blue
Pantone 7688 C
C:73 M:32 Y:10 K:0
R:66 G:145 B:192
Hex: #4291C0
triton dark blue swatchTriton Dark Blue
Pantone 7477 C
C:93 M:67 Y:44 K:30
R:23 G:69 B:92
Hex: #17455C
triton purple swatchTriton Purple
Pantone 7665 C
C:78 M:26 Y:51 K:4
R:94 G:54 B:110
Hex: #5E366E
triton orange swatchTriton Orange
Pantone 7570 C
C:14 M:55 Y:97 K:1
R:211 G:131 B:43
Hex: #D3832B


The official UOG color, Triton Green, is to be used on all official documents, such as certificates or formal invitations and on all marketing materials. It should be used in full saturation whenever possible, but tints in conjunction with the full Triton Green may be used to add visual interest in designs.

A palette of supporting colors are permitted with limited use. All marketing and communcations materials are to be predominately Triton Green.