Branding Tool Kit | Color Palettes

Color Palettes

Our University colors are a BIG part of our visual idenity. Conistent, common, and prevalent use of these colors strengthen our brand’s reputation and recognition. The University of Guam’s official brand colors are a dark green, known as “Triton Green,” and white. A secondary color palette of gold, beige, and black can add contrast and emphasis to a designs. A tertiary color palette is also available to add splashes of color to your designs.

PRIMARY COLOR PALETTE

Triton Green Pantone 349 C C:90 M:12 Y:95 K:40 R:4 G:106 B:56 Hex: #046A38

White Pantone White C:0 M:0 Y:0 K:0 R:255 G:255 B:255 Hex: #FFFFFF

SECONDARY COLOR PALETTE

Triton Gold Pantone 116 C C:0 M:14 Y:100 K:0 R:255 G:205 B:0 Hex: #FFCD00	Triton Beige Pantone 7507 C C:0 M:7 Y:25 K:1 R:239 G:219 B:178 Hex: #EFDBB2
Black Pantone Black C C:0 M:0 Y:0 K:100 R:0 G:0 B:0 Hex: #00000

 TERTIARY COLOR PALETTE

Triton Sea Green Pantone 3272 C C:78 M:26 Y:51 K:4 R:53 G:141 B:132 Hex: #358D84	Triton Accent Green Pantone 618 C C:78 M:26 Y:51 K:4 R:174 G:164 B:68 Hex: #AEA444
Triton Light Blue Pantone 7688 C C:73 M:32 Y:10 K:0 R:66 G:145 B:192 Hex: #4291C0	Triton Dark Blue Pantone 7477 C C:93 M:67 Y:44 K:30 R:23 G:69 B:92 Hex: #17455C
Triton Purple Pantone 7665 C C:78 M:26 Y:51 K:4 R:94 G:54 B:110 Hex: #5E366E	Triton Orange Pantone 7570 C C:14 M:55 Y:97 K:1 R:211 G:131 B:43 Hex: #D3832B