Introduction

These branding guidelines have been developed to assist all of our colleges, schools, departments, and programs in producing marketing communications materials and collateral that are consistent and readily recognizable as belonging to the UNIVERSITY OF GUAM.

Standardizing the visual materials generated by the University helps to make the institution’s image strong. Use these guidelines as you develop marketing communications materials for your unit.

WHY BRANDING MATTERS

A brand is not just our logo. It represents who we are as a University and embodies our values. Our brand is in everything we do—in every communication and interaction with our audiences, whether in print, digital, web, or in person. It’s how people know us. Through our brand, we make emotional and personal connections with our prospective and current students, our alumni, our employees, and our other audiences.

Our University’s brand plays a crtical role in:

• Raising awareness among prospective students, parents, and our local and regional communities
• Supporting student recruitment and retention efforts
• Validating the quality of our academic programs
• Enhancing and enriching the student experience
• Building strong alumni, business, and community partnerships
• Maximizing advancement and fundraising efforts
• And more.

We are on the road to becoming a GREAT University. Being consistent in how we present ourselves will allow us to be consistently GREAT.