Big G

THE ORIGINAL "BIG G"

In 2012, the University created the “Big G” in celebration of its 60th anniversary. The concept for the Big G was first developed by Cathleen Moore-Linn in an effort to rebrand the University for the 21st century. 

UOG art professor Ric Castro was asked to design a G that represented our Pacific region. Ric and his brother Ron Castro used their artistic skills to create the Big G letter logo in the form of a stylized traditional fishhook, which not only takes the form of the particular letter but can also represent many things such as bounty, sustenance, labor, art ancient culture, and even education in the way we pass on traditions. 

The fishhook is a tool of sustainability that crosses geographical boundaries; the fishhook is used by many island cultures across the Pacific. Its tribal shape makes it unique and exclusive to this university and our part of the world. 

The original Big G was updated in August 2017 and in October 2018.

THE OFFICIAL "BIG G"

Because of the multitude of output options including video, motion graphics, digital, print, embroidery and more, it was necessary to streamline and standardize the Big G. The colors have been simplified to UOG’s original green and white, and the font has been modernized to allow for better legibility. The revision provides flexibility in display and further enhances the brand of the University.

Together the Brandmark and Wordmark form our Big G logo. The Wordmark in these formats must ALWAYS be used in conjunction with the Brandmark. HOWEVER, the Brandmark may be used without the Wordmark on apparel, promotional merchandise and with permission from the Office of Integrated Marketing Communications.